Practical guides, deep-dives, and research to help you understand and navigate AI search optimization.
Everything you need to know about getting your business recommended by ChatGPT, Claude, Gemini, and Perplexity. From understanding how AI training works to implementing a full AVO strategy — this is the definitive resource.
A deep dive into how large language models build their knowledge of the business world — and the specific gaps that leave most companies invisible.
The shift from keyword search to conversational AI is accelerating. Here's what it means for how customers find and evaluate businesses.
How a 12-attorney firm went from zero AI mentions to appearing in 78% of relevant ChatGPT queries within 4 months.
Not all structured data helps with AI visibility. This guide breaks down exactly which schema types have the biggest impact on how AI models represent your business.
A comprehensive study of how different AI platforms respond to industry-specific queries, and what patterns predict which businesses get recommended.
AI models learn from the web's most authoritative sources. Here's how to position your content so it becomes part of what AI knows about your industry.
A specialty outdoor gear brand documents their full AVO journey — the wins, the setbacks, and what the data ultimately showed.
You can't improve what you don't measure. This guide shows you how to establish a baseline, track progress, and interpret AI visibility metrics over time.
AI assistants don't treat local businesses equally. Our research reveals how geographic data signals influence which businesses appear in location-based queries.
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